The big picture

More visibility today. A stronger treatment-search presence for tomorrow.

IAM Physio generated 156,820 Google appearances and 2,806 organic clicks during the reporting period. This month, we also launched a focused 15-page knee and shoulder content system designed to capture more high-intent treatment searches.

Organic clicks2,806Visits earned from Google Search

Search impressions156.8KTimes IAM appeared in results

Latest click change+4%Latest 28 days vs previous 28 days

New treatment pages158 knee + 7 shoulder pages live

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Visibility strengthened over the year. July delivered the highest full-month exposure in this dataset—15,983 impressions—while clicks increased from 210 in September to 252 in July.

01 · Performance

Google visibility is moving in the right direction

Monthly clicks remained resilient while search exposure expanded. The position trend also improved from 26.6 in September to 18.9 in July—about eight places higher on average.

Monthly organic clicks

Full months only · Sep 2025–Jul 2026

ClicksImpressions shown as labels

Sep210 clicks

Oct239 clicks

Nov246 clicks

Dec206 clicks

Jan277 clicks

Feb272 clicks

Mar281 clicks

Apr258 clicks

May271 clicks

Jun270 clicks

Jul252 clicks

+4%Search Console InsightsThe latest 28 days recorded 236 clicks versus the preceding 28-day period.

Why they differ: calendar months and rolling 28-day periods use different start and end dates. The chart shows full months; the green KPI follows the current Search Console Insights card.

Demand signal7,454 impressions

“Physiotherapy Newmarket” is already near page one at average position 10.38.

Page-one resultPosition 6.58

“Best physiotherapy Newmarket” is earning strong local visibility.

Page-one resultPosition 9.76

“Shockwave therapy Newmarket” is also appearing on page one.

02 · Search wins

New patients can discover IAM without knowing the clinic name

Every green search below is non-branded and commercially useful. These are people actively searching for a local service or treatment—not simply looking up IAM.

High-value discovery

100% non-branded — clear evidence that IAM is reaching new local searchers.

Green position = page-one visibilityGold position = next growth opportunity

Useful non-branded search	Clicks	Impressions	Avg. position
01Physiotherapy Newmarket	35	7,454	10.38
02Lymphatic drainage massage Newmarket	25	645	8.14
03Best physiotherapy Newmarket	12	1,037	6.58
04Physio Newmarket	11	1,949	18.87
05Physiotherapy near me	10	1,650	29.32
06Newmarket physiotherapy	10	1,606	16.10
07Massage therapy Newmarket	9	3,359	17.72
08Spinal decompression Newmarket	6	167	5.27
09Pelvic floor physiotherapy Newmarket	5	742	14.22
10Shockwave therapy Newmarket	5	337	9.76

Source: Google Search Console export. Lower average positions are better; positions 1–10 generally correspond to page one. Personal-name and IAM-branded searches have intentionally been excluded from this client-facing view.

1,000

Search queries recorded in the GSC export

IAM is appearing across a broad mix of local, service and treatment searches. Below is a curated view of useful non-branded visibility across six service areas.

Core physiotherapy Local intent

physiotherapy Newmarketbest physiotherapy Newmarketphysiotherapist Newmarketphysiotherapy in Newmarketphysio near me

Massage therapy Service demand

massage therapy Newmarketlymphatic drainage massageregistered massage therapymassage therapist Newmarketlymphatic massage Newmarket

Advanced treatments Page-one wins

spinal decompression Newmarketshockwave therapy Newmarketlaser therapy physiotherapymatrix repatterning near medecompression therapy

Pelvic & rehabilitation Growing

pelvic floor physiotherapy Newmarketpelvic floor therapy Newmarketrehabilitation services Newmarketsports physiotherapy Newmarketvestibular physiotherapy Newmarket

Whole-person care Expanded reach

body talk therapybody talk practitionernaturopathic doctor Newmarketosteopath NewmarketChinese medicine Newmarket

Knee & shoulder New opportunity

knee pain relief Newmarketshoulder pain relief Newmarketphysiotherapy for knee painrotator cuff treatment Newmarketshockwave for frozen shoulder

Green chips indicate terms already averaging page-one visibility in the exported period. The 1,000-query figure is the number of rows supplied in the Search Console query export and includes the complete mix of branded and non-branded searches.

03 · SEO value created

This month’s work created assets that keep working

Unlike temporary advertising, these pages remain part of IAM’s website and can continue gaining visibility, authority and patient enquiries over time.

20SEO content assets published

15condition-specific treatment pages

5supporting educational blogs live

2complete treatment topic clusters

1,080existing knee + shoulder impressions

The value is cumulative. Each page can rank for multiple search variations, support the other pages through internal links and create a more complete treatment journey for prospective patients.

04 · Work delivered

A complete knee + shoulder treatment portfolio is now live

This is the month’s tangible SEO asset: 15 targeted pages that broaden IAM’s reach across specific conditions and high-intent treatment searches.

Supporting blogs published

Five educational articles are already live, with additional blogs currently in production.

Blog content→supports treatment pages→builds topical authority

Knee treatment hub

8 pages

Baker’s cyst knee treatment Knee tendonitis treatment IT band syndrome treatment Knee ligament injury treatment Osteoarthritis knee pain treatment Runner’s knee treatment Knee meniscus tear treatment Knee arthritis treatment

Shoulder treatment hub

7 pages

Shoulder tendinitis pain Shoulder arthritis pain Shoulder dislocation & instability Shoulder bursitis treatment Shoulder impingement treatment Frozen shoulder treatment Shoulder rotator cuff treatment

05 · Opportunity

The new pages are built around real search demand

Google already recorded 1,080 appearances for knee- and shoulder-related searches in the existing dataset. The new content gives IAM more relevant destinations for that demand.

1,080combined knee + shoulder search impressions

Knee demand560

Shoulder demand520

“Knee pain relief Newmarket”

188 impressions · average position 12.47 — close to page one.

“Shoulder pain relief New Market”

173 impressions · average position 15.24 — a clear local opportunity.

Early page-one signals

Shoulder arthritis and rotator cuff pages have already registered impressions at average positions 4 and 9. Early data, but encouraging.

Important context: these pages were newly launched and the Search Console export ends August 1. Meaningful SEO evaluation needs additional discovery, indexing and ranking time; this report treats current page signals as early indicators, not final outcomes.

06 · Verified results

From Google visibility to website traffic

These are the two outcomes verified directly by Google Search Console: how often IAM appeared in search and how many organic visits those appearances generated.

Measured now156.8KGoogle search impressions

Measured now2,806organic website clicks

07 · Next-month commitments

What Zubo will focus on next

The content foundation is now live. The next month will focus on discovery, stronger site connections, emerging rankings and clear conversion measurement.

Monitor all 15 pages

Check URL discovery, indexing and early search queries in Google Search Console.

Build stronger pathways

Add relevant internal links between service, knee, shoulder and supporting pages.

Optimize from real data

Improve titles, descriptions, FAQs and content using the first queries Google reveals.

Publish more supporting blogs

Complete the remaining articles and connect each one to the most relevant treatment page.