A digital marketing agency is a company that provides specialized services to businesses to help them achieve their marketing goals through digital channels such as search engines, social media, email, and websites. Agencies typically offer a range of services such as search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and website design and development. Some digital marketing agencies may also offer more traditional marketing services such as market research, advertising, and public relations. The goal of a digital marketing agency is to help businesses increase their online presence and reach, and ultimately drive more sales and revenue through the use of digital marketing tactics.