SEO (Search Engine Optimization)

5 Shocking SEO Secrets You Need to Know Now! Ignoring these could be costing you thousands in lost traffic and revenue


SEO is a powerful tool to help you rank higher on search engines like Google. Remember: it’s not an overnight success. Expert SEO experts know that it takes time, consistency and patience to see results from a well-planned SEO strategy. There’s no magic wand for ranking high in search engines, but there are some things you can do to improve your chances of getting found by potential customers online:

  • Know what keywords are important for your business (and what ones aren’t)
  • Keep track of how your rankings change over time so you can learn what works best for you (or not!)
  • Understand how different types of content affect your rankings
  • Be patient! It takes time to get results—so be patient!

The goal of SEO is to optimize your website in order to increase site visibility and traffic to your website.

SEO is the process of optimizing a website to be more visible in search engine results. The goal of SEO is to increase site visibility and traffic to your website. SEO strategies fall into two categories: on-page SEO and off-page SEO. On-page refers to optimizing the content on each page of your site, while off-page refers to getting other sites to link back to yours or improving its speed on the web. Both types are essential for getting results with search engines like Google, Bing and Yahoo!

In order for you site’s pages (pages = web pages) to rank higher than others in result searches, there are certain guidelines that must be followed when creating them:

  • Use keywords throughout your page content – In order for Google’s bots known as spiders (programs that crawl through websites looking for useful information) know what terms people search by most often so they can give those terms priority when they’re deciding which ones should appear first in their results pages. The best way around this issue is making sure that you use relevant keywords throughout all parts of each page’s content instead just at beginning/end as well as making sure not too many non-relevant words such as stop words (like “the” & “a”). Also note that using synonyms may affect how well users understand what exactly it takes place inside particular set up; however these changes can easily make sense once readers understand context clues from sentences preceding these terms or from images embedded within article body text along with being able not only identify exact meaning but also predict whether something else might happen next.”


Interlinking is the practice of linking to pages on your website from other pages on your website. It can be a powerful tool for boosting rankings, but it’s important to do it right. Here are some tips for creating effective interlinks:

  • Make sure each link serves a purpose, and that you don’t just have them because they’re there or because they’re fun (ahem).
  • Don’t overdo it; focus on quality over quantity. You probably don’t need more than two or three links per page, at most—and those should be strategically placed near the top of the page so that users will click through easily when they land there by mistake.
  • Use link text that makes sense for both readers who land there accidentally as well as those who go out of their way to get there deliberately (for example “Click here” versus “Check this out”).

Interlinking should be done with a keyword in mind, and anchor text should be the focus keyword for that page. Content alone won’t get you to the top of results with Google search, you also must follow certain guidelines for how to structure your website and link to it from other websites

On-page SEO:

On-page SEO is the process of optimizing the content on each page of your site. This includes things like. On-page SEO is what happens on your own site—for example, making sure that all of your URLs are easy for humans (and search engines) to read and understand, keeping headers varied throughout each page so that visitors can easily navigate through them without feeling overwhelmed by multiple levels of headings at once (this matters because users tend make decisions quickly when browsing).

  • Title tag (the text that appears in search results)

  • Meta description (the text that appears under your title tag)

  • Keywords (the words or phrases people use when searching for things online)

  • Headings and subheadings, including images used as headings and subheadings

  • Alt tags for images used as alt tags on your site pages, which describe what’s behind them

You can check out our guide to on-page SEO here.

Off-page SEO:

  • Off-page SEO involves getting other sites to link to your website and improving website speed. Getting links from other websites helps Google determine how relevant your content is and where it should rank in search results. When another website links to yours, Google sees that as a vote of confidence—and it will give you a boost!

Website speed:

  • Website speed is important for the user experience.
  • Website speed is a factor in search result rank.
  • Website speed is a factor in user experience.
  • Website speed is a factor in bounce rate.
  • Interlinking can help boost your SEO rankings but you must interlink wisely.

SEO is the process of optimizing your website to get organic, or un-paid, traffic from the search engine result page. SEO is a set of strategies that help your website rank higher in Google search result.


Backlinking is a powerful way to get your website ranked higher in the search engines. Backlinks are links from other websites pointing to your website, and they are a very important factor in Google’s ranking algorithm.

Here are some of the most important reasons why you should have backlinks on your site:

1. Backlinks help you rank higher in Google’s search results. The more relevant sites that link to yours, the more likely it is that Google will see your site as an authority and rank it higher than competitors’ sites.

2. Backlinks help you improve your SEO for long-term success. Backlinking can be done on a large scale (i.e., through guest blogging) or on a smaller scale (i.e., by creating relevant content that other websites will want to link back to). In both cases, backlinking helps build the reputation of your website over time and helps improve rankings over time; this makes it especially useful for those who want their websites to last beyond just one season or campaign (i.e., businesses with long-term goals).

3. Backlinks help increase traffic to your site by increasing its visibility in search results pages (SERPs). For example, if you have a lot of backlinks


There are many factors that affect SEO (Search Engine Optimization). These factors include: content quality, keyword research and targeting, backlinks and social media signals. You can optimize each one of these on its own but I would suggest finding an expert who can do all these for you if you have no idea how to do them yourself.

We hope you’ve found this article helpful and are ready to start optimizing your website! There is a lot of information out there, but don’t get overwhelmed by it. Start small with one or two things and build from there. Remember that SEO is not a quick fix—it’s an ongoing process. The more work you put into it, the better results you will see over time.

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Leads Generation - Zubo Marketing

Get Qualified Leads With These 5 Awesome Strategies

Here’s how to increase your qualified leads and increase your conversions by using various digital marketing tactics.

Your digital presence is the place to target, attract and convert your potential clients into paying clients. Sales leads are the cornerstone of any thriving business and until and unless you are receiving and converting leads into customers, it is not going to be any fun for you. 

As much as the alignment between the sales representatives and digital marketing team is essential, it also important to note that social media campaigns, email marketing and PPC campaigns are all in integration and working towards improving the client experience. Below are 6 strategies that can help you in increasing your qualified leads and in turn, your sales. 

Try these 5 strategies which will definitely help you in improving the numbers of qualified leads. 

1. Leverage Social Media: This can’t be left aside! We all have become so familiar with this and have started our social media platforms to reach out to the world. On one hand, social media has opened so many opportunities for businesses or influencers to maximize their reach and target audience however, it is easy to get lost in the crowd or be a latecomer amongst the other competitors, so creating content that your target audience would want to see, engage and act is imperative.

Using the right hashtags to create impressions on your posts is crucial in order to attract the right people. You can effortlessly spread awareness and increase your engagement rate by putting the right content in front of the right people at the right time!

2. Run Contests: Digital platforms have also opened a lot of new tactics to engage your target audience by running contests. Haven’t you taken a poll or quiz recently on social media? Just like everyone else, your vote matters, your opinion matters so, go ahead and create a quiz, a challenge or a simple give away in return for leaving a like, comment, share or a review. Sounds easy, right? This will not only increase your reach but also increase your traffic and leads!

3. Content is crucial: Content is everything! Try to incorporate a variety of content for your website, social media, blogs, eBooks, product or service brochures. Quality and quantity both matter, so ensure that your content is relevant, contains appropriate details, describes your culture as well as informative, because nobody wants to listen to “your” information, they also need information that is useful for “them”. Therefore, try to keep your focus and desired balance between information about “you” and “me”

4. Google Ads & Landing Pages: Your Google Ads and landing pages should be relevant, to the point and alluring so that the visitors are compelled to take action. As we all are well aware that the first impression is the last impression. A landing page is very specific to what you are offering and it is the place to foster your connection with your potential customer. So, if people visiting your landing page are finding what they came looking for, then only they will take an action and become one step closer to become a client! Ensure some accuracies and you will get more qualified leads.

5. Analyze data to understand: If done right, your data can do a lot of work for you! Once you know the direction you need to work on, you will be able to get there in no time! 

Lead generation may be a challenging task at first but it is imperative for your business to thrive and drive revenue. Integrating these 5 strategies will start filling your inbox with qualified leads. Learn more about other digital marketing strategies that can help you in growing our business. Click Here